MOONSHOT OS - INTERNAL
Cash'em Bible - v0.2 - May 2026
A Moonshot Product

Cash'em - a teardown

A screen-by-screen walk through what we've built, why each piece matters, and where the engine is taking us next.

AuthorAlex Beckman ForJimmy & Ben Read time~60 minutes
CONTENTS
Section 01 - Home

The front door.

Cash'em opens with a question - what's your card worth right now? - and a daily ritual that gets you back in the room. Live USD pricing, market pulse, and the cards everyone's watching.

Home
Home - signed-in state with populated Sealed Cards - iOS
PURPOSE

Home is a daily check-in. The first question we answer: what's the market doing, and what should I be paying attention to? Everything below the fold builds the habit - open the app, see what moved, learn something, leave with intent.

FEATURES - IN ORDER, TOP TO BOTTOM
01.01

"Hunt. Collect. Dominate."

Cash'em wordmark and tagline anchor every screen. A search bar with type-filter - the fastest path from "I have a card" to "I know what it's worth."

WHY IT MATTERS
Sub-100ms lookup against a 23,000-card local catalog. The tagline says it all - Cash'em is for serious collectors who hunt, collect, and dominate their hobby.
Header
Header - tagline - search
Sealed Cards
Sealed Cards - 3 in this binder
01.02

Your Sealed Cards.

A horizontal row of cards the user has personally Sealed - Cash'em's defining feature. Each Seal is a tamper-evident provenance record with a unique ID, owner timestamp, and public route.

WHY IT MATTERS
A Sealed Card is the difference between a Pokemon TCG app and a TCG provenance app. Real Seal IDs visible: CE-S-MEQ1-6OJZ, CE-S-KKDG-6BC2, CE-S-B327-C7WG - each card has a story Cash'em told.
SEAL ID
CE-S-XXXX-XXXX - year-stamped unique ID
OWNER STAMP
@YOU - date - permanent record
PUBLIC ROUTE
/s/:sealId - anyone verifies
IN-APP ROUTE
/seal/:sealId - full detail + actions
01.03

Daily Pick'em.

A single card, every day. Will it go up or down? Hold or Buy signals. Community Sentiment bar shows the room's vote. Streak counter builds the return habit.

WHY IT MATTERS
Pokemon TCG is hobby-emotional. "Is this card going up?" is what collectors actually ask each other. We turned it into a tap - and surface the room's wisdom in real time.
Pick'em widget
Daily Pick'em - widget + nav
Pick'em detail
Pick'em - detail with Past Rounds
01.04

Pick'em - the standalone surface.

Tap into Pick'em from anywhere and you get a full surface - today's vote, current sentiment bar, past rounds with results, and the option to create your own Pick'em on any card.

WHY IT MATTERS
"You voted UP - reveal in 30 days." That's the hook. After 30 days, you find out if you were right, your accuracy score updates, and the cycle repeats.
01.05

Cards on the Move.

Horizontal scroll of cards that moved meaningfully in the last 7 days. Lapras ex +520%. Dachsbun ex +386%. Real movement, real numbers, real signal.

WHY IT MATTERS
This is the heat map. Open it, see "Lapras ex +520%," and you're in the binder asking yourself if you have one. Active intelligence over passive browsing.
Movers
Movers - 7-day - Chase filter
Sets
Sets - Perfect Order
01.06

Browse the Sets.

Every Pokemon TCG set surfaced as horizontal scrolls of cards with prices. Mega Zygarde ex $133.40. Meowth ex $98.72. Sets / Browse by Series toggle. Physical / Pocket switcher.

WHY IT MATTERS
Most TCG apps make set browsing punishing. We made it the most beautiful thing in the app.
01.07

The bottom nav.

Five tabs - Home, Binder, Scan (blue center), Discover, Profile. Scan is intentionally most prominent. Camera is the company's center of gravity.

WHY IT MATTERS
A bottom nav is a thesis statement. Cash'em's says: scan first, browse second.
Nav
Bottom nav - 5 tabs
SECTION ROLLUP - WHAT'S NEXT FOR HOME
Home becomes the room.
v1.1 - POST-LAUNCH
Personalized Pulse
Daily Pick'em that knows your collection. News filtered by sets you own. Movers ranked by your Watchlist first.
v1.2 - Q3 2026
The Wisdom Layer
Aggregate Pick'em predictions become a public sentiment indicator.
v2.0 - 2027
Multi-TCG Home
Same home, but Pokemon - MTG - Yu-Gi-Oh - Sports.
Section 02 - My Collection

The binder.

Every card you own, sealed-first. Pokemon, Baseball, UFC - three TCGs in one binder.

Binder
My Collection - 28 cards - ~$143.83 est. value
PURPOSE

My Collection is the portfolio view of your hobby. Sealed-first because Sealed cards are Cash'em's defining asset class.

FEATURES - TOP TO BOTTOM
02.01

Three TCGs, one binder.

Top-level tabs: Pokemon TCG (live), Baseball Cards BETA, UFC Cards BETA. The same binder UI across all three because the engine generalizes.

WHY IT MATTERS
Pokemon is the wedge. The Sealed concept, R/Y/G grading, price intelligence - all of it works for any collectible card category.
POKEMON TCG
23,158 cards - 208 sets - live USD
BASEBALL BETA
Sports card category proof
UFC BETA
First non-traditional-TCG application
NEXT
Magic - Yu-Gi-Oh - NFL - NBA
TCG tabs
3 TCG tabs - 9 sub-tabs
Raw
Raw tab - 6 cards
02.02

Nine sub-tabs, one collection.

Sealed - Slabbed - Raw - Wax - Analytics - Watchlist - Deck Ideas - Meta Report - Share. Every cut a real collector cares about.

WHY IT MATTERS
Most TCG apps stop at "list of cards." We split by storage state because that's how collectors actually think.
02.03

Three ways in.

Scan Cards - Add Manually - Import CSV - Generate Report. First card in 30 seconds. Hundredth in 30 minutes.

WHY IT MATTERS
Without an import path, you lose the serious user immediately.
Add
Add flows - 4 paths in
Detail
Mega Gengar ex - $689.10
02.04

The card detail.

Tap any card and an action sheet rises with full price, rarity badges, and your action options: Share, Add to Binder, Buy on TCGPlayer, Buy on eBay.

ROLLUP
The binder becomes the portfolio.
v1.1
Live Sealed Row
Your Sealed Cards rendering live in the binder home.
v1.2 - Q3 2026
Tax-Lot Mode
Cost basis tracking on every card. Realized gains report.
v2.0 - 2027
Insurance-Grade Reports
PDF formatted for insurance underwriting.
Section 03 - The Camera

The engine.

Cash'em is a camera-first app pretending to be a market app. Every important moment - Sealing, Grading, Identifying - starts at the lens.

Camera
Camera - Single/Bulk/Page modes - Trainer Pass Unlimited - scanning a UFC card
PURPOSE

The camera is the moment of truth. Point it at a card, and Cash'em answers four questions in under two seconds: What is it? Is this real? What's it worth? Should I grade it?

FEATURES - THE PIPELINE
03.01

The vision pipeline.

Three layers, in priority order: Apple Vision (on-device, instant), Cloud Vision (Google, when on-device fails), GPT-4o (when first two don't recognize).

WHY IT MATTERS
80%+ of normal cards can be identified entirely on-device. Cheapest first, escalates only when needed.
LAYER 1
Apple Vision - on-device - instant - $0
LAYER 2
Google Cloud Vision - ~300ms
LAYER 3
GPT-4o - ~1s - highest reliability
DEVICE
Native Swift - 584 lines - AVFoundation
Scanner
Camera - live capture viewfinder
Seal
Sealed Card - CE-S-KKDG-6BC2
03.02

The Seal flow.

Capture - Identify - Verify - Seal. A tamper-evident provenance stamp gets written to the card with a unique year-coded ID.

WHY IT MATTERS
Sealing is the action that makes Cash'em more than an app. The card is now part of a verifiable database. That's the moat moment for the user.
03.03

R/Y/G - should I grade this?

After Sealing, Cash'em gives a Red/Yellow/Green recommendation on whether to send to professional grading.

GREEN
"Grade this - don't Snorlax and sleep on it"
YELLOW
"Not a yes, not a no. If you love it, grade it"
RED
"Keep it raw"
CERT ID
CSH-YYYY-XXXXXXX
R/Y/G grading modal
R/Y/G recommendation
Slab design system
Slab - grade colors
03.04

The slab design system.

Every graded card wears a slab. Border and grade-number color shift by tier - gold for PRISTINE 10, silver for MINT, green for NEAR MINT, blue for LIGHTLY PLAYED.

03.05

Foil & holo verification.

The next-major-feature for the camera. Foil/holo cards have a printed pattern hard to fake but easy to verify with the right capture pipeline.

Foil verify flow
Post-launch Pro feature
Hardware roadmap
iPhone - Ray-Ban Meta - Apple Glasses
Hardware roadmap
03.06

The hardware roadmap.

iPhone today. Ray-Ban Meta tomorrow. Apple Glasses 2027. The vision pipeline is built device-agnostic from day one.

ROLLUP
The camera becomes the AR layer.
v1.1
Real-Time AR Identify
Card name + price + your-collection-status floats in the viewfinder.
v1.2
Foil Verify Pro
Authenticity scan as a Pro feature.
v2.0
Glasses Mode
Same vision pipeline consumed from Ray-Ban Meta and Apple Glasses.
Section 04 - Discover

The room.

Discover is where the hobby's culture lives. Top breakers ranked by EV. Featured creators. Pick'em meta. Decks.

Discover
Discover - "You're The Boss. Need The Info."
PURPOSE

Discover is the creator-economy layer. Pack-breaking is a billion-dollar industry. The First Edition Pokemon box shows +$15,640,018 EV vs box cost.

FEATURES
04.01

This Week's Best Breaks.

Live ranking of pack breaks by EV-above-cost. First Edition Pokemon box at +$15,640,018 EV over its $1.4M cost.

WHY IT MATTERS
Breaking is a sport. There has never been a Baseball-Reference for it. Cash'em is becoming that.
Break
Break Room - $17M total pull value
Lanes
Breakers / Pick'em / Decks
04.02

Three lanes.

Breakers (live now), Pick'em (expanded), Decks (competitive deck-building meta). Three lanes for three different collector personas.

04.03

Game filters.

All Games - Pokemon - One Piece - Baseball. Discover knows what hobby you care about and filters accordingly.

Filters
Multi-game filter chips
ROLLUP
Discover becomes the social network.
v1.1
Verified Creators
Featured breakers claim their Cash'em profile, link YouTube/Twitch/TikTok.
v1.2
Live Break Alerts
"Logan is breaking ETBs in 5 minutes" push.
v2.0
Creator Economy
Creators paid for traffic referred. Cash'em becomes the OS for the breaker ecosystem.
Section 05 - The Club

The charter.

Charter Member #001, #002, #003. The first thousand people who believed Cash'em was something. Their identity is preserved forever in the product.

Charter Member #001 - profile pop
Charter pop - variant A
PURPOSE

The Club is founder-mode social proof. First thousand users get a number, a public directory listing, an in-app pop. That's how we turn early users into evangelists.

FEATURES
05.01

Member #001.

Every Charter member gets a number, atomically assigned. #001 was founded May 2026 - leo@cashemapp.com. Once you're #047, you're #047 forever.

#001
leo@cashemapp.com - May 5, 2026
RACE-FREE
Atomic assignment via PostgreSQL
PERMANENT
Number persists for life
CAP
First 1,000 = Charter
Charter pop - blue #001
The pop - variant A
/club/members public directory
/club/members
05.02

The directory.

A public, browsable list of every Charter Member, sorted by number. The directory is the social proof.

05.03

The welcome box.

A SendGrid welcome email lands when each member signs up. Personalized to their number.

SendGrid welcome email
Welcome
Charter variants A/B/C
A/B/C pop variants
05.04

Three variants.

Charter pop has three live variants A, B, C - toggleable via ?charterVariant=A|B|C.

ROLLUP
The Club becomes the inner circle.
v1.1
Member-Only Drops
Charter-only access to limited release products.
v1.2
Inner Council
Charter members vote on roadmap features.
v2.0
The Founders Cup
Annual Charter-only IRL gathering.
Section 06 - Profile

Your story.

Profile is the home for your identity. Charter status. Friends. Leaderboard. Moments. Trainer Pass.

Profile
Profile - "Collect. Play. Be You." - Elite member
PURPOSE

Profile is the identity layer. Above the menu rows is who you are. Below it is what you can do.

FEATURES
06.01

Identity row.

Avatar, handle, email, status badge - "Elite" here.

Identity
Identity row
Menu
Seven destinations
06.02

Seven menu rows.

Friends - Leaderboard - Rewards - Moments - Share Profile - Settings - Trainer Pass.

06.03

Grading Tools.

Surfaced as a separate callout row below the main menu. "AI condition estimates and grade ladders." Discord row below.

Grading
Grading Tools + Discord
ROLLUP
Profile becomes your public face.
v1.1
Public Profiles
Anyone views a profile at /u/:handle.
v1.2
Auto-Moments
Algorithm auto-generates highlight cards.
v2.0
The Social Graph
Friends, follows, mutual binders, traded-with history.
Section 07 - Pro Tier

The Trainer Pass.

Pro is what you upgrade to when Cash'em becomes your daily driver. Founder pricing for the first cohort.

Trainer Pass
Trainer Pass Unlimited - visible in scanner
PURPOSE

The Trainer Pass is not a wall, it's a graduation. Free Cash'em is genuinely useful. Pro is for the user whose hobby has become serious.

PRICING
07.01

pro_founder - $7.99/mo.

The grandfathered founder rate. Five elite users locked at $7.99/mo for life. Charter members get this rate as default if they upgrade.

RATE
$7.99/mo - locked for life
ELIGIBLE
First 1,000 Charter members
CURRENT
5 founding users
CAP
Closes when public Pro launches
Trainer Pass paywall
Pro paywall
Pro feature unlocks
Pro - what unlocks
07.02

What unlocks.

Foil & holo authenticity verification. Unlimited Sealed cards. Cross-collection analytics. AI Cert pre-grade simulator. Priority Cloud Vision.

ROLLUP
Pro becomes the platform.
v1.1
Public Pro Tier
$9.99/mo or $59/yr. Founder rate closes.
v1.2
Family + Crew
Family plans (~$14.99/mo). Crew plans for LGS shops.
v2.0
B2B Tier
Cash'em for shops, grading services, retailers.
Section 08 - Multi-TCG & Sports

The platform play.

Pokemon TCG is the wedge. The Cash'em engine generalizes to every collectible card category.

UFC card
Scanning a UFC Hyder Amil rookie - same engine, different category
PURPOSE

The platform thesis: collectibles are an unloved category at scale. We built the engine on Pokemon. Once the engine works, swapping the catalog is a quarter of work.

CATEGORIES
08.01

Live now.

Pokemon TCG (full), Baseball BETA, UFC BETA. Three categories shipped in v1.

3 TCGs
All / Pokemon / Baseball BETA
MTG - Yu-Gi-Oh - One Piece
Next - 3 more TCGs
08.02

Next - more TCGs.

Magic: The Gathering, Yu-Gi-Oh!, One Piece. Magic alone has 30M+ active players globally.

08.03

Sports cards.

NFL, NBA, Soccer, NHL. Sports cards is a $14B+ secondary market. The same engine works identically.

NFL - NBA - Soccer - NHL
Sports roadmap
Sneakers - Comics - Watches - Funkos
Adjacent 2027
08.04

Adjacent collectibles.

Sneakers (StockX-style provenance). Comics (CGC slab integration). Watches. Funko Pop. Each has a Sealed analog and a grading market.

ROLLUP
Cash'em becomes the OS for collectors.
v1.1
Sports Card Full
NFL and NBA catalogs ingested. Sports breakers live.
v1.2
Three More TCGs
MTG, Yu-Gi-Oh, One Piece launch.
v2.0
Adjacent Collectibles
Card app to collector platform.
Section 09 - The Data Moat

Why this is special.

Cash'em isn't a card app. It's a collector intelligence platform that ships a card app as the consumer wedge.

The Data Moat
The dataset is the second product
PURPOSE

A consumer app is replicable. The dataset cannot be. Every authenticated scan, every R/Y/G outcome compounds. That's the moat.

DATA SURFACES
09.01

The scan corpus.

Every card scanned in Cash'em is captured, identified, and indexed against our 23,158-card local catalog. Every scan teaches the vision pipeline.

Scan
Every scan - training data
R/Y/G outcome feedback loop
R/Y/G outcomes
09.02

R/Y/G outcomes.

Every R/Y/G recommendation tracked against what actually happens - did the user grade? What grade? Was the recommendation right?

09.03

Pick'em sentiment.

Aggregate up/down votes become a sentiment indicator nobody else has. Bloomberg Terminal sentiment data costs $24K/year.

Pick'em
Pick'em sentiment data product
Breaker
$17M tracked
09.04

Breaker EV ledger.

The canonical record for the pack-breaking economy. Every break tracked. Every pull recorded. Every EV calculated.

09.05

Sealed provenance graph.

Every Sealed card has a Cash'em ID. Aggregate this and you get a graph of which cards exist in known hands.

Sealed
Provenance graph
Cash'em Intelligence - B2B
B2B data product
09.06

The second product.

Consumer-first to build the corpus. B2B-second to monetize: grading companies, retailers, hedge funds, insurance.

WHY IT MATTERS
This is the Bloomberg pivot. The dataset is what makes us a $1B+ company instead of a $50M app.
ROLLUP - WHY THIS IS THE COMPANY
The dataset becomes the company.
v1.1
Public Methodology
Publish the methodology white paper.
v1.2
First B2B Pilot
Sign one paid pilot - likely a grading company.
v2.0
Cash'em Intelligence
Standalone B2B - $5K-$100K/year tiered.
Appendix - Tech Stack

How it's built.

Founder POV. The why behind the choices, the cost structure, the deployment story.

STACK
A1.01

The frontend.

React + Vite. Capacitor wrapping the web view for iOS. Tailwind for design tokens. One codebase, two surfaces.

React + Vite + Capacitor
Frontend
Node + Express on Railway
Backend
A1.02

The backend.

Node + Express on Railway with auto-deploy from github.com/alexbeckman83/Cashem-App main. PostgreSQL on Neon. Drizzle ORM. Migration runner.

A1.03

Auth, payments, email.

Supabase for auth. RevenueCat for IAP. SendGrid for transactional email.

Supabase + RevenueCat
Identity / payments
3-tier escalation
Vision pipeline
A1.04

The vision pipeline.

Apple Vision (free, instant) -> Google Cloud Vision (~300ms) -> OpenAI GPT-4o (~1s). Most cards never leave the phone.

A1.05

The monthly burn.

$100-300/mo at current scale. Hits unit-economics-positive at ~2% Pro conversion.

$100-300/mo
Cost structure
TRAJECTORY
Built for scale, not theater.
v1.1
Observability
Sentry, PostHog, Cloudflare.
v1.2
Worker Tier
Background jobs split. Trigger.dev or Inngest.
v2.0
Multi-Region
EU and APAC database replicas.